Brown Elephant Best Of
Client
Brown Elephant Retail Shops | 2017
Role
Visual Designer
Goal
For the fifth bi-annual “Best Of” vintage sale, create a visual identity and marketing campaign that generates a profit increase for the store
contributions
Branding
Graphic Design
Print Design
design summary
Using digital collage, I created marketing and promotional materials that illustrated a high-fashion takeover of Chicago’s downtown. To execute this, I drew inspiration from the extravagant spirit of runway fashion shows and layered images of larger-than-life models against the city backdrop.
My designs highlighted key, high-value pieces from the sale to entice our target audience to attend the event. I then crafted variations of this collage for printed flyers, digital posters, and social media.
impact
Throughout the lifecycle of our social media and print campaigns promoting the weekend-long event, we saw a 20% increase in engagement on Instagram. The three day event was also a resounding success, bringing in a record number of customers and profits and ultimately exceeding our goals.This was and remains the most successful “Best Of” sale in the event’s history.
