Queer AF Pride Campaign
Client
Howard Brown Health Center | 2016
Role
Visual Designer
Goal
Create a tagline and design brand merch to highlight Howard Brown Health’s presence at the annual Chicago Pride Parade
contributions
Environmental Design
Graphic Design
Print Design
design summary
I led a campaign centered on empowering the LGBTQ community by reclaiming the word “queer” - turning it into a symbol of strength and defiance. I created a bold tagline: “QUEER AF” , showcasing it in attention-grabbing block letters.
In a nod to Howard Brown Health's original branding, I chose a bright orange for t-shirts worn by parade participants and later sold to support the organization's services. I and my team expanded the design to be used on condoms, lube packets, and clinic environmental graphics, ensuring consistent branding across various touchpoints and aiding in easy recognition of Howard Brown Health clinics citywide.
impact
This event marked the most successful branded merchandise launch to-date for the healthcare non-profit.
